ph RED / Mission Statement
In the beginning was the Freedom.
I wondered what has ever inspired me enough to be prepared to believe.
And there it was, incredibly glowing like the coziest warmth ever; the
rest of ideas about our name were suddenly fired. It was Red. As if the
stars were suddenly ordered in hundreds and hundreds of clouds from
comic books and in each of them was written Red, Red, Red!
Think Red. Like all those who dared to challenge the official version
of the truth, which was oppression, and transform it into something
that makes you surprised, amazed and provoked.
I wish you could say: I've red it gladly, too.
MISSION STATEMENT
Production house RED, Institute for the pleasures of reading
we create things and places to enjoy art.
* we publish books, write them, translate and edit them, present them
to readers
* we make films and music, we organize exhibitions and
“getting-together”s
Ph RED is
encouragement
research
enjoyment of reading letters/images/shapes/sounds/decisions
In time, our mission will materialise in a place where we will all be
able to socialise.
The homonym in the name - RED – it encourages the liveliness of the
designation: at a point, where we could predict strictness and
tidiness, we can offer the cross web of contrasts. The harmony is
created by the trust in reason. What we see deceives us: the air is not
just air; it is rich with symbols, roads, collisions, meetings, gazes.
Yet it is still air.
Our beliefs are not a faith, but rather an obstacle to open
understanding.